XML
TRUSTED FEEDS
An XML flow is the process that make possible to deliver
information inside of the index of a search engine by using XML language. XML
Trusted Feeds solutions are offered for Websites containing a significant volume
of pages ( 1000+) and which mainly use dynamic languages such as cfm, asp, php,
jsp, etc.
One of the principal advantages of this solution is that the
results obtained are similar to the natural & organic results but with the
advantage of an update of the information that can be done as regularly as every
48 hours. Unlike, Pay per click advertising, this method does not consist in any
bidding system or keywords management. With the XML trusted feed programs, you
only pay per click for the traffic you receive and without any changes to your
website.
The XML flow is updated automatically every 48 hours in order to
allow the website managers to maintain their contents on a regular basis. Trusted
Feeds solutions are particularly well suited for online stores who need to update
their commercial offers and pricing on a regular basis.
Trusted Feeds programs
allow indexing very quickly dynamic sites containing a big number of pages of
contents and/or pages directly produced for the search engines using a basic format
of data (XML). Each page included in the program ' Trusted Feeds can be optimized
at a database level in order to maximize the position while acting on the titles,
meta keywords, meta description, the body text, etc.
However, XML trusted
Feeds programs do not guarantee better position, they only guarantee a faster
inclusion in the search engine database.
The XML Trusted Feed solutions
are a "Pay-for-Performance" program. The cost is based on the pay-per-click
model.
The search engines that except XML feeds are AltaVista, Ask Jeeves,
Inktomi, Voila/Wanadoo and FAST. However at this time, Google do not offer XML
trusted feeds programs.