WEB
GUERILLA MARKETING
While search engine marketing
is an important piece of the Internet marketing puzzle, it is just the tip of
the iceberg. To be an "e-visible" business, you need to expand your
online marketing actions beyond search engines. That is why we propose additional
solutions to promote your web site. Below are several online tools we have successfully
implemented for marketing beyond search engine optimization.
Net
Linking
According to a recent Forrester Research's survey,
35 % of the Internet users discover a Web site for the first time by following
a link on a Web site. Numerous sites are visited by your potential customers;
that is why it is important to identify these prescriber sites to develop durable
relations with them. Besides, today numerous search engines (google, for example)
determine their algorithms of ranking by analyzing the "link popularity"
of your site; that is, the number of qualitative links pointing to your URL. Whether
it is the implementation of a simple one link or an affiliation program, our knowledge
of the Web environment and our research capacity allows us to implement quickly
and effectively a program of links and affiliation on sites where the Internet
users can have an interest in your products or services.
Online
Advertising
You sell on-line but do you know which sites are
the most suited to receive your banner or your advertising button?
Thanks
to our pragmatic Internet experience, Visiplus determines the best sites to place
your banners, to negotiate the best rates with agencies and to coordinate the
technical details of advertising space purchases. Whether it is to place your
banners with the best targeted web site or to negotiate large online advertising
campaigns, Visiplus can make you VISIBLE to your target audience.
Partnerships
The on-line partnerships are,today, too often badly negotiated due to a lack of
knowledge of the stakes in terms of online visibility. With our extensive knowledge
of the various Internet players, we are able to help you in the preparation of
your projects or partnerships.
Taylor made
marketing programs
Web seminars, on-line contests, campaigns
of viral marketing … or any other web tools, generator of web visibility.
Viral Marketing
Chats,
forums, newsgroups… Internet leaves tremendous room for discussions, where
information circulates, reputations are made or unmade, opinions are created.
Sponsorships
Placement
of advertisement with the shape of text or banner inside a newsletter is a technique
of web marketing that is able to compete with the best e-mailing campaigns in
terms of cost/visibility ratio. We have a network of partners we shall engage
to sponsor a newsletter for the best price and to the audience which corresponds
best to your target of communication.
Online
Press Release
Make your products and services visible directly
to local, national or international journalists. With this service, you will also
promote your company or announce the launch of a product or modifications on your
website or a new company's event.
Email
marketing
E-mail is probably today’s most powerful net
marketing tool and the ideal way to spread the word about your company, to announce
the launch of a new product or an online event…
E-mailing gives you
the opportunity to engage your company into a dialog with your targeted and potential
customers. Electronic mailing campaigns are used to:
Generate new e-mail addresses;
Increase the traffic of a website;
Start a commercial contact;
Present
a new product or service;
Maintain
contact with customers;
Or to
develop loyalty towards your clients.
"Because there
is no use to be online without visibility!"
