SEARCH ENGINE OPTIMIZATION (SEO)

A natural Search Engine Optimization campaign aims to position your website in the main search engines following a query made on one or several keywords linked to your activity.

Search engine tools are divided in 2 main categories: the directories and the search engines.

A directory is a repertory, a database manually built by writers who indexes according to headings the websites that are relavant.

A search engine is a tool of that indexes the pages of a website. Each search engine has a spider which will visit the different pages of your website, and will classify and host thousands of Internet pages on their web servers.

This classification is carried out thanks to complex mathematical formulas called algorithms that classify Internet sites according to a certain number of very specific criteria. We believe that today there is more than 10 000 search engine in the world. However, the top 10 search engines alone represent 95 % of the requests made on the Internet. The goal is to rank your website in the first results of the main search engines such as Google, Yahoo, MSN, AOL, Lycos, Voila, Altavista, Hotbot, Free, Tiscali, Aske Jeeves, etc.

The objective of the search engine submission is not only to register your Website in the database of the search engines and directory but also to position it well in the websites suggested by these tools at the time of a request carried out by one or several keywords. We are not talking about submission; we are talking about positioning on search engines.

Natural optimization becomes a main part of your marketing strategy. I will help your website to become a tool to acquire new users, increase your brand knowledge, improve your brand image, sell online products or service, to hire new talents, etc.