METHODOLOGY

The following process includes every step, we believe, are necessary to succeed in web site positioning; from a thorough audit and preparation stage to the measurement of the performance.

1. AUDIT AND PREPARATION STAGE

Current search engine position analysis.
Technical analysis (blocking factors, “invisible” vocabulary…).
Pre-test.
Log file analysis to understand users’ habits.
Competitive Analysis.
Client Keyword Reporting.
Study of best practices.
Choice of best keyword according to your target and core business.

2. OPTIMIZATION STAGE

Selection of best keywords associated with your website.
Writing of “meta” tags.
Technical solutions that need to be implemented.
Design of marketing content pages.
Transmission of modified pages to the website’s administrator.

3. SUBMISSION STAGE

Selection of titles, description and categories for each set of keywords.
Selection of appropriate tools to submit your website.
Hand submission to search engines and directories.

4. FOLLOW UP AND MAINTENANCE STAGE

Positioning report on each chosen keyword.
Optimization.
Keyword evaluation, re-optimization and design of new pages if necessary.
Re-submission.
Final positioning report.
Traffic analysis.