Situation Noe-interactive
is a Chambery (France) based web agency specializing in web site maintenance.
In addition to the development of Internet sites, Noe offers its clients, services
such as overhaul of web sites and updates of technical, graphical and editorial
content.
Objectives
- Maximize the number of highly qualified visitors to www.noe-interactive.com
whilst minimizing customer acquisition costs. - Increase the awareness of
its new web site maintenance services.
Strategies Targets: Marcom managers and local influencers/decision-makers.
Positioning: “maintenance without constraint”. Differentiator:
the accompaniment.
Actions
- Implementation of a "premium" Search Engine Optimization campaign.
- Netlinking program on “affinity sites” in term of activities
and target market (e.g., regional directories and thematic web sites). - Qualified
keyword buying on search engines such as Google, Francité and Altavista.
- HTML E-mailing campaign sent to more than 10,000 qualified e-mails.
Results - Traffic
from search engines grew over 75 %. - Link popularity increased by 250 %.
- + 30 listings for the top 10 main keywords. - E-mailing: 25% opening rate
(vs. 10% industry average) and 40% click through.
Situation